Creatives make it.
I make sure it gets made.

My background covers the full range of what agencies and studios need a senior producer to handle: CGI and VFX pipeline management, live action and post production, experiential and immersive content, integrated campaign delivery across TVC, OOH, digital and social, and app and digital platform builds.

What that breadth means in practice is that I can assess a brief early, identify where the risks are, structure the right team around the work, and keep the production on course when things shift; as they always do.

I work closely with creative directors and creative teams. I take the brief seriously enough to push back on it when something doesn't add up, and I know when to hold ground on a budget and when the right call is to find a better way through. That relationship with the creative is where a lot of productions go wrong, and where I think I add the most value.

The projects I've led span CGI film and fragrance campaigns for Ralph Lauren, live 360 experiential for Nike and Louis Vuitton, TVC and campaign for O2 and Virgin Media, and Google's largest US campaign of 2021. Across all of them, the job is the same: protect the creative, protect the budget, and get it across the line.

I've led teams of 25 as a studio founder, embedded as a lead producer inside global agencies, and worked as an independent freelance producer on individual projects. I'm comfortable in any of those structures.